E-recharging service set to take off in Egypt

Vodafone Egypt’s 24.6 million subscribers are set to benefit from e-recharge services which will allow them to top-up their talk time with any value, anytime and anywhere.

Comviva’s PreTUPS electronic top-up platform has been selected to provide this service; the platform will extend prepaid service reach by improving access and service delivery to new and existing customers. In addition to this, the service will be extended to postpaid customers by enabling them to pay their mobile bill via the operator's network of authorized channel members.

Commenting on the alliance, Sherif Bakir, Head Of Marketing Services, Vodafone Egypt, said “We are confident that Comviva’s PreTUPS will enable improved access to mobile services, via the varied denominations on offer and the improved delivery and distribution of traditional voucher-based products. By providing diverse, easy-to-use and accessible top-up solutions to our customers, we will be able to increase our market penetration. Our customers will no longer need to visit retailer outlets to top-up their accounts, as PreTUPS will enable top-up from practically anywhere.”

PreTUPS enables electronic transfer of talk time, and provides a method of directly and indirectly topping-up talk time in the subscriber’s prepaid account via various access channels, including STK, web, SMS, and USSD.

“PreTUPS has broken the conventional prepaid service delivery chain and replaced scratch cards, allowing operators to vend prepaid talk time in electronic form over existing distribution channels. With PreTUPS, operators are able to serve the lowest income segments of the market cost-effectively and thereby expand their customer base, which ultimately translates into a more thriving economy and greater economic growth,” commented Sabri Amireh, Vice President, MENA Region, Comviva.

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