Verizon Digital Media Services has partnered with Bharti Airtel to launch new points of presence (PoPs) in four cities in India.
The four PoP installations, in Bangalore, Chennai, Mumbai and New Delhi, mark Verizon Digital Media Services’ significant investment into expanding throughout the country, leveraging Airtel’s digital infrastructure as a gateway to India.
This partnership will ensure that content on the Verizon Digital Media Services platform can be accessed by digital media consumers in a fast, seamless and reliable way and will improve the experience for users in India.
“We are expanding our content delivery network in strategic markets that our customers care about, and we have found a long-term partner in Airtel Business,” said Verizon Digital Media Services Chief Technology Officer Rob Peters. “The launch of these strategic PoPs marks the beginning of a strong partnership between Verizon and Airtel Business and further cements our commitment to providing consumers in India, one of the fastest-growing markets for digital media consumption, with exceptional services and quality.”
In addition to Airtel’s world-class data centre services and unparalleled network across the country, this move enables Verizon Digital Media Services to provide superior digital media experiences to millions of internet users in India.
The newly installed PoPs have already yielded exceptional outcomes. Using third-party Cedexis measurement tools, Verizon Digital Media Services has observed significant network improvements when comparing its network performance in India before and after the PoP installations. The amount of time required on Verizon Digital Media Services’ servers to receive users’ requests, respond and deliver results has significantly decreased.
“India is fast emerging as a large regional IP Hub and we are excited to enable Verizon Digital Media Services to provide best-in-class digital services in India. This collaboration ensures superior user experiences and seamlessly handles traffic spikes as connected devices, subscribers and content size continue to grow,” said Mr. Ajay Chitkara, Director & CEO-Global Voice & Data Business, Bharti Airtel Ltd.
Airtel has a presence that spans 18 countries, including India, Bangladesh, Sri Lanka and 15 countries in Africa. It offers both B2C and B2B telecom services, including wireless and fixed line technology, national and international long-distance connectivity, Digital TV and IPTV services, and complete integrated telecom solutions to enterprise customers. Airtel’s global network runs across 225,000 Rkms, covering 50 countries and five continents.