Ooredoo Group and Brightstar Corp Sign Supply Chain Agreement

Ooredoo and Brightstar Corp are partnering to bring end-to-end supply chain management across the operator’s footprint.

Under the strategic agreement, Brightstar will provide support in a range of areas, including procuring the latest mobile devices, forecasting, channel management and distribution, offering accessories, mobile digital solutions, device insurance and protection solutions.

The agreement will enhance Ooredoo’s strategic focus on the mobile sector, particularly as the company looks to expand the range of wearable technology available for customers.

Smartphone penetration and access to affordable devices are key issues across many of Ooredoo’s markets, as the company looks to boost its leadership position as a leading data provider in the Middle East, North Africa and Southeast Asia.

Ahmed Al Derbesti, COO of Ooredoo Group, said: “With this support, we will be able to increase the level of smartphone penetration in our markets and enhance our data revenue. The partnership will also increase customers’ satisfaction levels in Ooredoo shops around the world.”

“The Middle East telecom industry is evolving toward an operator-driven model due to the increase of LTE networks and more than 80% smartphone penetration. Customers are now looking to operators for complete device solutions with upgrade options every year," said Ela Cubukcu, Brightstar’s Regional Managing Director for Turkey, the Middle East, and North Africa.

The partnership will begin in Ooredoo’s key markets of Qatar and Kuwait with the launch of buyback and trade-in initiatives, device insurance programmes, and enhanced IT devices and accessories procurement. By using Brightstar’s services, Ooredoo will be able to offer a wider variety of devices at more affordable prices, supported by a range innovative financing options for customers. 

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